Analisis Faktor-faktor yang Mempengaruhi Keputusan Konsumen dalam Memilih Lembaga Kursus di English Firsh Surabaya

Abstract

At this time, marketing activities have a very important role in the business world and the activities of educational course institutions in achieving the goals and targets of the course institution. And if the course institution wants to adjust to the developments around it, then the educational institution must be able to compete and be able to develop according to what is desired in the English language course institution. The research was conducted at the English language course institution English Fisrt by analyzing the factors that influence consumer decisions in choosing an English language course institution using the factor analysis method. The results of the study showed that from several factors analyzed there were other factors that also had a significant influence value